Taking part in drinking games and creating videos on social media sites, together with excess alcohol consumption and its adverse consequences, are becoming imperative new ways of improving young people's 'personal branding'.The context and creation of videos on the web show various qualitative/quantitative assessments of drinking games (rate and frequency), in order to increase 'likes' in personal branding in “online' and 'offline” worlds.

Drinking games: real-life hazardous challenges which probably increase 'personal branding'

Barbieri, Stefania;RAVAIOLI, Cinzia;FRANCHI, Michele;PREVIATO, Sara;BERGAMINI, Mauro;STEFANATI, Armando;D'ANDREA, DONATO;FRISONI, Paolo;GAUDIO, Rosa Maria
2016

Abstract

Taking part in drinking games and creating videos on social media sites, together with excess alcohol consumption and its adverse consequences, are becoming imperative new ways of improving young people's 'personal branding'.The context and creation of videos on the web show various qualitative/quantitative assessments of drinking games (rate and frequency), in order to increase 'likes' in personal branding in “online' and 'offline” worlds.
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11392/2357025
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? 0
social impact