This publication is part of a PRIN project to investigate the promotion of Italy in English over the last 100 years. It focuses on two specific regions of Italy (Emilia Romagna and Salento), both of which have undergone significant changes over the past 70 years. While the former diversified its offer over the years, moving towards a more sustainable tourism, the latter witnessed an almost overnight boom in attractiveness, harnessing the global opportunities of the digital revolution. The results of this research are divided into three distinct sections. The first, covering chapters 1 to 6 focusses on our first case study, Emilia Romagna, and is the focus of this volume.
DESTINATION ITALY IN ENGLISH TRANSLATION AND LANGUAGE OVER THE YEARS (1955–2025).
Federici E.
2026
Abstract
This publication is part of a PRIN project to investigate the promotion of Italy in English over the last 100 years. It focuses on two specific regions of Italy (Emilia Romagna and Salento), both of which have undergone significant changes over the past 70 years. While the former diversified its offer over the years, moving towards a more sustainable tourism, the latter witnessed an almost overnight boom in attractiveness, harnessing the global opportunities of the digital revolution. The results of this research are divided into three distinct sections. The first, covering chapters 1 to 6 focusses on our first case study, Emilia Romagna, and is the focus of this volume.I documenti in SFERA sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
