Green Claims and Greenwashing. New Rules and Challenges for Businesses and Consumers

The contributions tackle a wide variety of problems related to green claims and greenwashing in the European Union. They range from the theoretical foundations and limits of consumer law as a tool for pursuing sustainability objectives, to the regulation of sustainability labels, green claims and carbon offsetting, sector-specific applications such as aviation, interactions with trademark law, and the evolving landscape of public and private enforcement. Central questions addressed are: Which are the new pillars of consumer and market law in the sustainable transition? How to communicate sustainability efforts? What is the interaction between mandatory and voluntary communication of sustainability information? What are the opportunities and challenges in terms of compliance and enforcement? This book offers a broad perspective on the many facets of greenwashing, it provides in-depth analyses and concrete suggestions for improving the existing legal framework, alongside a critical assessment of the proposed GCD. In addition, it provides practical insights of great relevance to both businesses and enforcement authorities.