Communicate, educate, and engage the public on environmental sustainability. The challenge of the University Museum of Paleontology and Prehistory “P. Leonardi” (Ferrara, Italy).

In its history, the museum has been the protagonist of many changes. While remaining faithful to its main role, which is the preservation of cultural objects, the museum must “keep up with the times”. The museum, as a place of learning, has the responsibility of educating about cultural and natural heritage and, in this latter aspect, scientific-naturalistic museums can make an important contribution. In fact, today there are international agreements that place education in nature conservation and sustainability among the museum’s objectives.