Tourism is one of the most rapidly growing sector in the overall economic structure of countries. In our days, each aspect of our identity, of our culture and cities is related to the tourism market. Architectural and heritage rich cities like Rome, Venice, Pisa, Paris etc., have empowered their tourism by promoting their architectural heritage, while other cities have enhanced their cultural assets, creating a “fairytale” as a marketing tool for gaining touristic attention. Higher rate of competitiveness has led countries to fully explore the potential of architecture’s value on tourism enhancement, because there is as much architecture in tourism as tourism in architecture. Relying on innovative construction and contemporary architecture is an actual approach used by many municipalities, to create a visual perception and the desired image which contributes to tourism enhancement. This paper aims to investigate the affinity between architecture and tourism empowering, in order to generate an understanding of the design elements that directly contribute to tourism development. The paper is structured in two parts. The first one investigates the relation architecture as sight and landmark, represented by the impact of contemporary iconic buildings to the overall touristic growth. The methodology used during this part consists on literature review on building design, materials and marketing effects of contemporary architecture on the local economies, based on the application on five case studies. In this part it is argued that the architectural design represents a powerful impact on the image of the city through the use of technology-innovation or cultural-traditional heritage trend. The second part researches the relation architecture as accommodation, where the design principles seeks to have weaker impact and the quality of spaces prevails. The literature review in this part is supported by a short survey and three case studies of accommodation structures (hotel, resort, and eco-resort).
Relation between Architecture and Tourism. Understanding the role of Architecture in Enhancing the Tourism Development
Malvina Kolici (Istrefaj)
Primo
2018
Abstract
Tourism is one of the most rapidly growing sector in the overall economic structure of countries. In our days, each aspect of our identity, of our culture and cities is related to the tourism market. Architectural and heritage rich cities like Rome, Venice, Pisa, Paris etc., have empowered their tourism by promoting their architectural heritage, while other cities have enhanced their cultural assets, creating a “fairytale” as a marketing tool for gaining touristic attention. Higher rate of competitiveness has led countries to fully explore the potential of architecture’s value on tourism enhancement, because there is as much architecture in tourism as tourism in architecture. Relying on innovative construction and contemporary architecture is an actual approach used by many municipalities, to create a visual perception and the desired image which contributes to tourism enhancement. This paper aims to investigate the affinity between architecture and tourism empowering, in order to generate an understanding of the design elements that directly contribute to tourism development. The paper is structured in two parts. The first one investigates the relation architecture as sight and landmark, represented by the impact of contemporary iconic buildings to the overall touristic growth. The methodology used during this part consists on literature review on building design, materials and marketing effects of contemporary architecture on the local economies, based on the application on five case studies. In this part it is argued that the architectural design represents a powerful impact on the image of the city through the use of technology-innovation or cultural-traditional heritage trend. The second part researches the relation architecture as accommodation, where the design principles seeks to have weaker impact and the quality of spaces prevails. The literature review in this part is supported by a short survey and three case studies of accommodation structures (hotel, resort, and eco-resort).I documenti in SFERA sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
