Políticas de Desarrollo Territorial y Creatividad Urbana. Metodología de lectura del territorio para la construcción de una visión hacia un desarrollo local creativo.

The research is aimed at studying and identifying the different processes for the development of disadvantaged areas, in terms of economy and production and due to distance from the major centers of development, starting with the introduction of new concepts and integrated visions. The result of this research is the definition of a reading methodology of the territory that can identify the future vision aims to creative local development. The territory policies, derived from the identification of local potentiality and their correct use, allows growth focused on solid and lasting actions. Sustainable development is an endogenous process which depends on the ability of the territory to transform a burst of growth in concrete actions to achieve it. In this context, it is possible to combine the intangible resources, such as governance, culture and social organization, to facilitate the emergence of agreements between the actors involved and to obtain legitimacy and acknowledgement of these processes. Ladder of this analysis is the urban dimension where are concentrate the majority of social problems and the opportunities to resolve them. Indeed the research is addressed to those cities that have the ability to create the conditions of government, technology and infrastructure needed to produce social innovation and to solve problems related to growth, integration and quality of life through processes of inclusion and awareness of the different actors: citizens, businesses and associations. These cities are considered smart cities. The current crisis is not only limited to the happening processes but it also refers to the models and methodologies apply until nowadays. However, currently there is a growing movement that argues that the city can be intelligent in a different way: by investing in innovation. The innovation is normally associated with the creation of sophisticated processes, but is also represented by the simple process improvement in order to achieve results in less time, with higher quality, lower cost and so on. To achieve innovation (social and urban) that is relied by this movement the basis must be the "creativity". In this context, "creativity and innovation" are presented as possible solutions to the need widely recognized of a paradigm shift for the territories. Creativity is the ability and opportunity to test innovative tools that allow to create development processes; Innovation is defined as the consciousness and the ability to realize the ideas, leading them to material achievements; Social Innovation is aimed at promoting an integrated society and processes of collective intelligence, Territorial Intelligence is aimed at transform the individuals intelligence and skills into collectives expertise for the integration of new practices to support the development; finally the Creative City is the scale of intervention and the new paradigm for development, to built a future vision and apply innovative tools in the planning process of the city starting from urban creativity. Being creative develop is not just making a good architectural design but it means finding a new way to solve a problem, regardless of its nature. However, not all territories are prepared to deal with the processes of openness and change, or to assume these new paradigms. An example is represented by Latin American cities, where local and regional authorities are called (and almost mandatory) to face new challenges, including the creation or strengthening their ability to compete and to transform the local production systems. These two aspects must be connected to the local policies. The proposal for a methodology of reading the territory arise from the need to determine how creativity, innovation and territorial policies can be integrated in a positive way towards the definition of strategies that stimulate positive processes in the cities and that will lead not only to economic growth but also to an environmental quality of life increase for the entire community. The definition of such strategies must be based on the construction of a vision for the territories that can be used as a guideline for the future. Innovation, city, creativity, society, community, development, sustainability, intelligence are all concepts that interact, generating new fields of action and leading to recognize the need to rethink, re-think of the city as an environment for primordial development of man, re-thinking development, its consequences and its feasibility, and especially re-think society, community and the relationships that are generated.