Recently, the idea of weddings acting as a motivator of tourism flows is generating a new strand of research in the context of event management and event tourism. Wedding tourism is booming, and several destinations are currently positioning themselves in this lucrative market. This research presents and discusses the findings of a qualitative research that was carried out through 37 in-depth interviews, with the aim of gaining knowledge about the main motivations that drive couples to celebrate their wedding ceremony outside their home town.
Motivations for wedding tourism: a demand-side perspective
FORTEZZA, Fulvio
2016
Abstract
Recently, the idea of weddings acting as a motivator of tourism flows is generating a new strand of research in the context of event management and event tourism. Wedding tourism is booming, and several destinations are currently positioning themselves in this lucrative market. This research presents and discusses the findings of a qualitative research that was carried out through 37 in-depth interviews, with the aim of gaining knowledge about the main motivations that drive couples to celebrate their wedding ceremony outside their home town.File in questo prodotto:
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