Recently, the idea of weddings acting as a motivator of tourism flows is generating a new strand of research in the context of event management and event tourism. Some researchers have analysed tourism and honeymoons, but very little research exists on wedding-based tourism, despite its growing importance in many destinations. Given the almost complete lack of research on the topic, further studies are needed to extend investigation into the wedding tourism phenomenon adopting both supply-side and demand-side perspectives. The present study aims to fill this gap adopting a demand-side perspective. Specifically, it presents and discuss the findings of a qualitative research we carried out by realizing 27 in-depth interviews with couples who opted to celebrate the wedding ceremony outside their hometown
The motivations for wedding tourism: a demand-side perspective
FORTEZZA, Fulvio
2014
Abstract
Recently, the idea of weddings acting as a motivator of tourism flows is generating a new strand of research in the context of event management and event tourism. Some researchers have analysed tourism and honeymoons, but very little research exists on wedding-based tourism, despite its growing importance in many destinations. Given the almost complete lack of research on the topic, further studies are needed to extend investigation into the wedding tourism phenomenon adopting both supply-side and demand-side perspectives. The present study aims to fill this gap adopting a demand-side perspective. Specifically, it presents and discuss the findings of a qualitative research we carried out by realizing 27 in-depth interviews with couples who opted to celebrate the wedding ceremony outside their hometownI documenti in SFERA sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
