Drawing from the literature, to assess the propensity of Russian and Italian fashion consumers to use Product-Service Systems, the study develops a set of hypotheses to identify the drivers and the barriers to the adoption of Product-Service Systems and to determine which ones are the most relevant respectively for Russian and Italian consumers. Finally, the study compares the level of interest in PSS for Russian and Italian consumers. The methodology implements a quantitative comparative study between Russian and Italian respondents, using an online survey leading to a final sample of 328 participants. From the findings it emerges very clearly that national culture plays a pivotal role in determining the propensity of fashion consumers to use Product-Service Systems. This has highly significant implications both for theory and for practice.
A cross-national study of product-service systems in the fashion industry: Assessing consumers’ propensity in Russia and in Italy
Vecchi, A
2023
Abstract
Drawing from the literature, to assess the propensity of Russian and Italian fashion consumers to use Product-Service Systems, the study develops a set of hypotheses to identify the drivers and the barriers to the adoption of Product-Service Systems and to determine which ones are the most relevant respectively for Russian and Italian consumers. Finally, the study compares the level of interest in PSS for Russian and Italian consumers. The methodology implements a quantitative comparative study between Russian and Italian respondents, using an online survey leading to a final sample of 328 participants. From the findings it emerges very clearly that national culture plays a pivotal role in determining the propensity of fashion consumers to use Product-Service Systems. This has highly significant implications both for theory and for practice.I documenti in SFERA sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
