This paper aims to understand and investigate the relationship between the cultural omnivorousness and the research of the artistic benefit in the fruition of cultural products. The hypothesis at the base of the research is that the omnivore, as an expert and consumer protagonist of his time and of his choices, moves in search of artistic enriching experiences based on the sense of re-enchantment and authenticity as an antidote to the experiential standardization and homologation. To search for the conceptual link between omnivorousness and artistic benefit, in the context of the fruition behaviors, this research aims to understand, through a mixed methods methodology, the point of view of the omnivore user and to investigate his cultural logic of distinction. The aim is to identify managerial implications for the planning of new business models in the cultural and artistic fields.
The cultural omnivorousness and the consumption of performing arts
Michele Bonazzi
;
2018
Abstract
This paper aims to understand and investigate the relationship between the cultural omnivorousness and the research of the artistic benefit in the fruition of cultural products. The hypothesis at the base of the research is that the omnivore, as an expert and consumer protagonist of his time and of his choices, moves in search of artistic enriching experiences based on the sense of re-enchantment and authenticity as an antidote to the experiential standardization and homologation. To search for the conceptual link between omnivorousness and artistic benefit, in the context of the fruition behaviors, this research aims to understand, through a mixed methods methodology, the point of view of the omnivore user and to investigate his cultural logic of distinction. The aim is to identify managerial implications for the planning of new business models in the cultural and artistic fields.I documenti in SFERA sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
