Communication and Digitization for Sustainable Events

The project was born in the joint University-Businnes Communication design for Sustainability CDSlab laboratory.The trade fair and temporary events sector was one of the hardest hit by the pandemic. Many demonstrations were canceled in the presence with significant economic losses.Furthermore, in the last ten years the organization of fairs and events has transformed its nature and impact, becoming a field open to transformations and innovations.The first results of the implementation of a systemic project are presented which led to the creation of an app capable of interfacing with augmented reality and with beacons allowing to expand the physical, real world, with contents in digital format accessible on mobile devices and which wants to develop with the elaboration of a model and guidelines for the sustainable event.The project has the following aims: a) Digitization of contents (visitors): inside the app there are editorial contents useful for the visitor such as list of exhibitors, calendar of events, news, map, service information, contacts, etc. A geo-referenced push notification system allows you to communicate directly with the user based on your preferences. The proximity marketing activities are defined and developed on the basis of the specific analysis of the needs of the event. Creation of a heterogeneous database with data relating to the production of any type of waste, recyclable or not, and its own traceability.b) Control and security (exhibitor operators): The combination of profiling, electronic ticketing and proximity technologies makes it possible to monitor in a relatively precise manner the flows of inbound and outbound visitors, to trace the movements of users and measure residence times within specific areas (POI). In this way it is possible to manage flows and reorganize paths and spaces in order to guarantee social distancing and avoid the formation of crowds.c) Goods and data management (operators): reduce the length of mechanized routes of goods in and out of the event area, track the consumption of goods and waste production, dematerialization of media, analysis of incoming and outgoing data output for the creation of a model and guidelines applicable in different contexts.