Assessing the applicability of a sizing framework into online fashion retail

This paper describes the e-Size project, its objectives, its contribution to specific innovation areas, the methodological approach adopted, as well as presenting the preliminary results of an exploratory survey administered to a convenience sample of customers in the attempt to assess the potential validity of the use of the sizing applications amongst fashion retailers. Our findings illustrate that all of the participants found that the sizing application was helpful because of the size recommendation for online shopping. Most of the participants agreed that the recommended sizes were accurate. They also found the experience to be easy and straightforward. Nonetheless, there is room for improvement.