the article examines how the design and execution of the promotion of Italian products reveal the differences between what is Italian and what is Italian/American and how the US producers seek to blur that distinction on the hopes of seeing connections to and authenticity that will help sell their products.
"Selling Italian Food in the USA: Pride, History and Tradition"
Federici, Eleonora
;Andrea Bernardelli
2016
Abstract
the article examines how the design and execution of the promotion of Italian products reveal the differences between what is Italian and what is Italian/American and how the US producers seek to blur that distinction on the hopes of seeing connections to and authenticity that will help sell their products.File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in SFERA sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
