The article considers advertising as 'strategically' queer relaying to two mainstream television adverts aired in Italy and the USA aiming to sell pasta and engagement rings respectively.
Masculinity and Gay-Friendly Advertising: A Comparative Analysis between the Italian and U.S Market
E. Federici
;A. Bernardelli
2018
Abstract
The article considers advertising as 'strategically' queer relaying to two mainstream television adverts aired in Italy and the USA aiming to sell pasta and engagement rings respectively.File in questo prodotto:
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Gay-Friendly Advertising (2018).pdf
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