Awareness of the project ‘Ferrara, City of Prevention’ and of all its opportunities, especially at the beginning of the campaign is a major goal. In the previous report,1 we illustrated how we made the logo known throughout the city. Alone, this is insufficient of course. It is necessary to involve and rely on the local and national media to promote the programme. This is almost a job in itself and requires an ad hoc office to assist with coverage, particularly at the national level.

Ferrara V

Ferrari, Roberto
Primo
;
Cimaglia, Paolo
Ultimo
2018

Abstract

Awareness of the project ‘Ferrara, City of Prevention’ and of all its opportunities, especially at the beginning of the campaign is a major goal. In the previous report,1 we illustrated how we made the logo known throughout the city. Alone, this is insufficient of course. It is necessary to involve and rely on the local and national media to promote the programme. This is almost a job in itself and requires an ad hoc office to assist with coverage, particularly at the national level.
Ferrari, Roberto; Cimaglia, Paolo
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11392/2390491
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