LA VALORIZZAZIONE DEI PAESAGGI CULTURALI. STRUMENTI ECONOMICO-AZIENDALI DI PIANIFICAZIONE, MISURAZIONE E CONTROLLO APPLICATI AL TERRITORIO.

The research addresses the issue of enhancement of cultural landscapes, with reference to economic and business planning tools, measurement and control systems and their possible application to the territory. The cultural landscape is presented not as a cultural asset to be protected and preserved but as a complex and culturally homogeneous system, with social and economic implications in the local area. Complexity and systemicity towards the cultural landscapes require the usage of a multi‐dimensional and interdisciplinary approach to management, in order to coordinate the research and analysis directly concerning the landscape. As part of this work, therefore, the concepts of protection, conservation and enhancement are fundamental in the definition of tools and models for managing the landscape. Besides the management and governance profiles, the function of the management and of business principles are fundamental to coordinate all the different areas of work which, through a managerial approach, become mutually related to pursuit shared cultural values.