Marketing territoriale e applicazioni tecnologiche per la fruizione dei beni culturali

In an era of growth in flows of digital information, but uncertain about the urban form is necessary to find models of encounter between these models. In addition, the awareness of the population about its territory is never presumed. If we consider models of cultural tourism in the digital age and apply them to Valdarno Superiore, a Tuscany valley situated between Florence, Arezzo and Siena with good links to main infrastructures, these models could enhance the development of this area. The objective of this research is to obtain the awareness through the creation of a territorial marketing structure using technological applications. Focusing the case study to the town of Montevarchi, which is part of the Upper Valdarno, because of his mature development of cultural heritage, we designed heritage, we designed a framework suited to cultural tourism. The first part of this work has translated a number of issues related to tourism Web 2.0 and 2.0 to application purposes. The second part showed the method of realization of the project through the creation of websites dedicated to the experience of cultural tourism, including a site for touchdevices and guides for museums connected to a dedicated Wi-Fi network. These sites have been populated with dedicated contents, largely original or adapted. In this way we created the first step of ‘sustainable diffused museum' exportable and replicable, especially for Valdarno, which could become a model for similar territories.