In this paper we analyze a nonlinear optimal control model which describes the penetration of a new product in a market. The model deals with the choice of pricing and advertising strategies that maximize the profit coming from the product sale. Some theoretical features are investigated in correspondence with specific choices for price responce functions.
Scheda prodotto non validato
Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo
Titolo: | On the shape of optimal price and advertising strategies arising in innovation diffusion |
Autori: | |
Data di pubblicazione: | 2004 |
Rivista: | |
Abstract: | In this paper we analyze a nonlinear optimal control model which describes the penetration of a new product in a market. The model deals with the choice of pricing and advertising strategies that maximize the profit coming from the product sale. Some theoretical features are investigated in correspondence with specific choices for price responce functions. |
Handle: | http://hdl.handle.net/11392/2336463 |
Appare nelle tipologie: | 03.1 Articolo su rivista |
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.