This chapter introduces the concept of "3S" urban marketing, that is the strategic, social and sustainable urban marketing. This original concept is based on a comprehensive review of theories of urban marketing and on an in-depth analysis of urban marketing projects actually implemented in Europe.
Urban Planning and Strategic Urban Marketing in Europe.
AVE, Gastone
1994
Abstract
This chapter introduces the concept of "3S" urban marketing, that is the strategic, social and sustainable urban marketing. This original concept is based on a comprehensive review of theories of urban marketing and on an in-depth analysis of urban marketing projects actually implemented in Europe.File in questo prodotto:
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