Recently, the idea of weddings acting as a motivator of tourism flows is generating a new strand of research in the context of event management and event tourism. Wedding tourism is booming, and several destinations are currently positioning themselves in this lucrative market. This research presents and discusses the findings of a qualitative research that was carried out through 37 in-depth interviews, with the aim of gaining knowledge about the main motivations that drive couples to celebrate their wedding ceremony outside their home town.

Motivations for wedding tourism: a demand-side perspective

FORTEZZA, Fulvio
2016

Abstract

Recently, the idea of weddings acting as a motivator of tourism flows is generating a new strand of research in the context of event management and event tourism. Wedding tourism is booming, and several destinations are currently positioning themselves in this lucrative market. This research presents and discusses the findings of a qualitative research that was carried out through 37 in-depth interviews, with the aim of gaining knowledge about the main motivations that drive couples to celebrate their wedding ceremony outside their home town.
2016
9781780648125
Tourism, value, experience, motivations, behaviour, consumer behaviour, decision making
File in questo prodotto:
File Dimensione Formato  
del chiappa & fortezza 2016.pdf

solo gestori archivio

Tipologia: Full text (versione editoriale)
Licenza: NON PUBBLICO - Accesso privato/ristretto
Dimensione 514.81 kB
Formato Adobe PDF
514.81 kB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in SFERA sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11392/2362009
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? 2
social impact